The Devil’s Advocate
Forensic business analysis — powered by AI

The truth your advisors won’t tell you.

Before you invest your money, your time, or your future — let us find every reason it could go wrong.

One bad business purchase can cost hundreds of thousands of pounds. A Devil’s Advocate report costs £66.60.

“Because nobody else will tell you the truth.”

BEGIN YOUR ANALYSIS →
FORENSIC ANALYSISNO SUGAR COATINGREAL WORLD DATACOMPANIES HOUSE RECORDS ANALYSEDREPORT IN MINUTESCOMPLETELY CONFIDENTIAL
FORENSIC ANALYSISNO SUGAR COATINGREAL WORLD DATACOMPANIES HOUSE RECORDS ANALYSEDREPORT IN MINUTESCOMPLETELY CONFIDENTIAL
WHAT WE DO

We find every reason your business could fail.

Every accountant, broker, and business advisor has reasons to be encouraging. We have none. We are the last line of defence between you and a catastrophic mistake.

01

Find hidden financial risks

We cross-reference the numbers you’ve been shown against filed accounts, market benchmarks, and what the figures aren’t telling you.

02

Discover what breaks this business

Every business has structural fragilities. We find them — owner dependency, location risk, customer concentration, lease exposure — before they find you.

03

The human risk

Most businesses don’t fail because of the market. They fail because of the mismatch between the person and the opportunity. We assess both.

04

What the seller isn’t telling you

We find the real reason they’re selling. We surface what public records reveal that they haven’t told you. We write the questions you must ask.

Your accountant tells you what the numbers say. We tell you what they mean.

WHAT YOUR REPORT LOOKS LIKE

A sample of the format. Not a template.

THE DEVIL’S ADVOCATE — CONFIDENTIAL REPORT 21 JULY 2026, 14:32

OPENING VERDICT

On the numbers and answers provided, this reads as viable on the surface but structurally fragile underneath, with three concentrated risks that were not volunteered and would not survive a single bad quarter.

THE NUMBERS DON’T LIE

Filed accounts show a pattern inconsistent with the turnover described. Margins have narrowed for two consecutive periods, and one supplier accounts for a disproportionate share of costs.

STRUCTURAL WEAKNESSES

Revenue is heavily dependent on a single individual, the lease has limited term remaining, and customer concentration exceeds a safe threshold for a business of this size.

THE VERDICT

Proceed only with your eyes open, a solicitor, and a renegotiated price that reflects what this report found.

🔴 WALK AWAY

ILLUSTRATIVE SAMPLE — YOUR REPORT IS WRITTEN FROM YOUR ANSWERS AND YOUR RECORDS

WHO IS THIS FOR

Two types of people need this.

EXISTING OWNERS

You already own a business

You’re too close to it to see the blindspots. Your staff won’t tell you. Your friends won’t tell you. Your accountant tells you what the numbers say — not what the numbers mean. We tell you what everyone else is afraid to.

INVESTORS & BUYERS

You’re about to invest

You’re about to put your savings, your redundancy, your inheritance into something. Before you sign anything, let us find every flaw, every risk, every discrepancy between what you’ve been told and what is actually true.

free
FREE PREVIEW — NO CARD REQUIRED

Get a taste of the truth first.

Tell us what the business is and where it is. We’ll give you one honest, unpaid read — the same voice as the real report, distilled to a few sentences.

QUICK VERDICT

That’s the free read. The full forensic report — Companies House records, structural risks, the seller’s story, a real verdict — is £66.60.

YOUR ANALYSIS

Tell us everything. We’ll find the rest.

The better your answers, the more uncomfortable your report becomes. That discomfort could save you a fortune.

⚠ This analysis is designed to find problems. It will be uncomfortable. That discomfort is the product. A report that makes you feel good about everything is a report that has failed you.

■ CONFIDENTIAL INTAKE

Which are you?

The questions change depending on what you have to lose.

About 6 minutes · your answers stay confidential

THE DEVIL’S ADVOCATE — CONFIDENTIAL REPORT

THE DEVIL’S ADVOCATE — CONFIDENTIAL REPORT

Analysing. Finding the truth. This will take a moment.
🔒 SECURE CHECKOUT

One report. One truth.

Your Devil’s Advocate report will be generated immediately after payment. Forensic, direct, and completely confidential.

SUBSCRIPTION
£26.99/mo
unlimited reports
  • Everything in the one-time report
  • Unlimited analyses, any business
  • Compare multiple opportunities
  • Re-run as circumstances change
  • Cancel any time
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